• For most households, the television lives in a room with windows, overhead lighting, and changing ambient conditions. This is where TrueRGB separates itself from OLED:

  • Superior Brightness for Ambient Light: TrueRGB-equipped Bravia TVs achieve significantly higher peak brightness than OLED, making the picture vivid and watchable even in sun-drenched rooms.
  • Color Accuracy at High Nits: OLED panels can wash out color at high brightness. TrueRGB maintains full color volume whether the screen is at 100 nits or over 1,000 nits.
  • Wide Viewing Angles: Sony's RGB Backlight Master Drive Pro is engineered for wide viewing angles, so color accuracy and contrast hold up for everyone in the room, not just the person sitting directly in front.
  • No Burn-In Risk: Unlike OLED, TrueRGB Mini-LED panels carry no risk of permanent image retention. Ideal for households where the TV displays static content like news tickers or sports scores.
  • Scales to 115": The Bravia 9 II is available in sizes up to 115"; a scale OLED simply cannot match today. For large living rooms and great rooms, TrueRGB is a perfect solution.

Experience Color the Way It Was Created

For decades, home TVs have used a shortcut: blue LEDs coated in yellow phosphor to produce white light, which is then filtered into individual colors through the LCD layer. The result is an approximation, a translation of color rather than the real thing.

TrueRGB eliminates the shortcut. With independently controlled red, green, and blue LEDs, every color is generated at the source, matching how content is created in professional color-grading suites and on cinema-grade monitors. This means the color you see at home is the color the director, colorist, and cinematographer intended.

Beyond color purity, TrueRGB offers practical advantages: greater resistance to blooming, wider color gamut at high brightness levels, and the ability to scale to screen sizes like the 115" Bravia 9 II that push beyond what any current OLED panel can offer.