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Wipliance’s Steps to Success: Happy Hour, Tech Evenings, YouTube Videos (CEPro June Cover Story)

With more than 30 special events under its belt cultivating relationships and sales; a YouTube channel with pro-quality videos to fuel marketing; and a second location 1,400 miles away, integrator of the year Wipliance stays very busy.

CEPRO Magazine 
June 2019 Cover Story

When Lee Travis, owner of Seattle-area integration firm Wipliance, explains what makes his company special, he mentions not the topnotch technology that’s offered or the high caliber of installations completed — although both are stellar — but rather how his company is constantly changing and evolving to build and expand its business.

In just over a decade the company has developed some serious marketing chops and a bold business strategy — both of which have helped it land many industry accolades, not to mention some impressive sales stats.

Recently honored by the Consumer Technology Association and CE Pro as the 2019 TechHome Mark of Excellence Integrator of the Year, Wipliance recorded annual revenue of $5.6 million from 151 custom installs last year. It is also one of the most efficient systems integration businesses in the industry, producing $230,000 in revenue per employee from a staff of 20.

The 13-year-old company has never been one to rest on its laurels, though. Ever innovative in its marketing approaches and stalwart in its business practices, Wipliance thrives on its willingness and ability to tackle new challenges. It’s a commitment that has created clear-cut differentiation from the competition and helped build a glowing reputation among customers, vendors and business partners.

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