The 2020 National Retail Security Survey found that retail theft reached an all-time high of $61.7 billion. Amazingly, this number is up over $11 billion from the year before. This type of theft can significantly affect a business’s bottom line, with retailers reporting a 3% or more shrink rate. In addition to shoplifting, employee theft remains a significant issue.

The good news is that there is something retail businesses can do to help prevent theft and stop thieves before they walk out the door. The latest smart surveillance cameras take a bird’s eye view of your business and even recognize suspicious behavior. So, let's take a look at what a professional security camera installation company can do for your business in Phoenix, AZ. 

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Smart Security Cameras at Work

Smart security camera video feeds can be accessed 24/7 in real-time from anywhere in the world. They also send out notifications, alerting owners and security personnel that an unusual event has occurred. This enables staff and business owners to take immediate action, whether notifying law enforcement or stopping a false alarm by determining that a staff member simply left late. 

Knowing that cameras are present deters not only criminals but also improves customer service. Employees tend to operate at their best when they're aware of the watchful camera's eye. This also enables owners to look back at a transaction should a customer complain and determine who was at fault.

Security cameras also offer protection against lawsuits in case of fraudulent worker's compensation claims or customers claiming slip-and-fall accidents. Your security camera footage will be able to illustrate the incident and can help determine the actual cause. 

The Latest Technology

At Wipliance, we partner with global industry-leading surveillance companies. One of these is IC Realtime. Their comprehensive video surveillance systems offer the best features for commercial applications including:

• 360-degree and panoramic cameras offer a bird’s eye view using just one camera. 
• Facial recognition enables quick notification if a known shoplifter enters the store and helps law enforcement track perpetrators.
• Perimeter protection sends notifications if someone is lurking in off-limit areas or during hours of non-operation. 
• Auto tracking and license plate identification help track suspicious vehicles.
• ISniper+ night color offers full night vision.
• IMD – Flexsmart AI enables automated learning. The system can alert owners and security when something out of the ordinary occurs.

Importance of Proper Security Camera Installation

It’s important to work with a company that has a deep understanding of security and store layouts. Every business is unique and requires strategic camera placement.

Installing surveillance cameras in high-traffic areas, hidden alcoves, and unguarded areas ensures that theft, whether from shoplifters or employees, is recorded on a camera. If your store has a warehouse and parking lot, dedicated cameras enable owners to check the video if inventory goes missing.

A few additional areas to consider include entrances and exits. Obtaining a picture of everyone that enters and leaves the store offers later documentation in case of an incident. Points of transaction and the sales floor should also be monitored. If a particular area seems to be a frequent target, a security camera and increased lighting can significantly reduce occurrences.

At Wipliance, we’re dedicated to using custom technology to support businesses and help them succeed. To learn more about security camera installation or to schedule a complimentary consultation, contact Wipliance today.