As shoppers make their return to stores, retail centers in Phoenix are thriving again, according to the Phoenix Business Journal. The uptick in traffic is great news for brick and mortar retailers, who face heavy competition from e-commerce.

While a busy store is a good sign, competition is only getting stiffer. How can you differentiate yourself and keep customers coming back? Draw in more eyes and wallets with upgraded AV. Read on to learn how our commercial audiovisual company can help deliver the right solutions for your business.

SEE ALSO: How to Create a Wow-Factor AV System for Your Restaurant or Bar

Captivate and Inform with Digital Displays

We consume nearly everything on screens. In fact, the screen you’re reading this on is what keeps customers from physically going to stores to shop. While e-commerce is hard to compete with, you can offer customers a similar interactive experience with digital signage and video displays in your store.

Dynamic digital displays can replace static promotional signage with engaging videos or photo carousels. They can also serve as a tool for customers to digitally search your inventory or find where certain item categories are within your store. Use video displays for entertainment, brand awareness, and more. Plus, easily change information and the look of your store without an expensive or timely renovation!

Set a Mood and Influence Spending with Music

We all know how uncomfortable it feels to walk into a silent store. You immediately wonder if you’re in the wrong place or if the store is closing soon. It doesn’t encourage you to stick around and shop. Background music plays an important role in helping customers feel welcome and excited to browse.

A professional multizone audio system empowers retailers to easily select music from various commercial subscription streaming services and sources and control the volume in various areas of the store using a single touchscreen. Operation is simple and quick so staff can spend more time tending to customers.

Plus, working with a professional AV company ensures speakers are properly placed and out of sight, necessary acoustic treatment is installed, wires are hidden and organized, and control is seamless.

Remember to Define Your Goals First

While these audiovisual upgrades are critical to bolstering your business, the technology alone won’t reap the results you’re after without a well-planned strategy in place. To see a return on investment from your audiovisual upgrades, you’ll need to determine your goals.

When you work with our team, we’ll discuss goals first. Do you want to increase brand recognition and convey value to your customers? Do you want to boost sales in key areas of your business? Do you want to use AV to streamline operations and keep employees informed of new business promotions? Once we know your goals, we’ll design the right solution that meets your needs and budget.

Ready to discover what professionally installed audiovisual solutions can do for your retail business? Connect with the Wipliance team today to schedule a free consultation! You can contact us here or message us in the chat box below to get started.