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Wipliance’s Steps to Success: Happy Hour, Tech Evenings, YouTube Videos (CEPro June Cover Story)

With more than 30 special events under its belt cultivating relationships and sales; a YouTube channel with pro-quality videos to fuel marketing; and a second location 1,400 miles away, integrator of the year Wipliance stays very busy.

CEPRO Magazine 
June 2019 Cover Story

When Lee Travis, owner of Seattle-area integration firm Wipliance, explains what makes his company special, he mentions not the topnotch technology that’s offered or the high caliber of installations completed — although both are stellar — but rather how his company is constantly changing and evolving to build and expand its business.

In just over a decade the company has developed some serious marketing chops and a bold business strategy — both of which have helped it land many industry accolades, not to mention some impressive sales stats.

Recently honored by the Consumer Technology Association and CE Pro as the 2019 TechHome Mark of Excellence Integrator of the Year, Wipliance recorded annual revenue of $5.6 million from 151 custom installs last year. It is also one of the most efficient systems integration businesses in the industry, producing $230,000 in revenue per employee from a staff of 20.

The 13-year-old company has never been one to rest on its laurels, though. Ever innovative in its marketing approaches and stalwart in its business practices, Wipliance thrives on its willingness and ability to tackle new challenges. It’s a commitment that has created clear-cut differentiation from the competition and helped build a glowing reputation among customers, vendors and business partners.

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Fine Tuning Automation

Fast-growing Bellevue firm Wipliance believes in first taking care of its own

Lyn McKay for 425 Business 
May 22, 2019

With Internet of Things technology powering a growing number of devices in buildings, real-time updates from cloud-stored data becoming the daily norm, and remote management now at consumer fingertips, the idea of personalized building automation has taken on a life of its own.

“We used to spend the majority of our time installing high-end audio/visual systems, but now we install everything from climate control to lighting, window treatments, security, and more, into living and work spaces,” said Lee Travis, owner of Wipliance LLC.

Travis launched Wipliance in 2006 and operates the Bellevue headquarters location; a second location in Scottsdale, Arizona; and an electrical-contracting company. In total, his combined workforce is now 30 strong.

Today, the company supports residential installs, as well as notable commercial building projects such as the new SPIRE luxury condominium tower in downtown Seattle. Other commercial customers include restaurants and bars, tenant improvement contractors, and companies looking to automate board rooms or other conference spaces.

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Wipliance Named CTA Integrator of the Year for 2019

Bellevue, Wash.-based Wipliance receives 2019 Consumer Technology Association TechHome Division Integrator of the Year Award at CES 2019.

“I have been coming to CES for 33 consecutive years and I was still just as excited to attend the show as I was for the very first time,” said Lee Travis, owner of Wipliance, a Bellevue, Wash.-based custom integration firm as he accepted the Consumer Technology Association’s TechHome Division’s 2018 Integrator of the Year at CES 2019. Travis’ ability to maintain that youthful exuberance for his business and the technology is among the reasons his company was recognized by the CTA.

The CTA Integrator of the Year Award is presented to a custom integration company that has shown proven leadership both inside and outside the industry.

Wipliance is the No. 62 company on the CE Pro 100 with $4.6 million in revenues from 151 custom installs. That equates to $30,464 per install. The company is also one of the most efficient in the industry, producing $230,000 in revenue per employee from its 20 staff persons.

Wipliance offers solutions for audio video and smart automation that are unique to the homeowner and their lifestyle, and easily customizable to add value to the space. The company works with high-end homeowners as well as business owners for retail, restaurants and office spaces.

Based in Bellevue, Wash., Wipliance recently opened a second location in Scottsdale, Arizona. The company is highly engaged in the industry as a member of the CE Pro 100, as well as the Control4 Circle of Excellence for 2018.

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